A Hitchhiker's Guide To The Internet

e do you work?"But there is more than just language that makes
"Planet Earth."the global office a tricky workplace to navigate.
Sound familiar? No? Well, it should. More and moreAside from the lack of water coolers and
people are working from home on the Internet,washrooms, most of the world works in metric,
and there are two things you should know aboutbut the biggest Internet market works in imperial.
your office when you work on the Internet.So some customers won't know what a mile is,
First, your office will be very, very small andand others won't know what a kilometer is.
very, very lonely, as I chronicled in my hermitAnd everybody spells funny to someone else. Is it
trilogy at .honor or honour? Center or centre? Folks or
Second, your office will be very, very big and fullpeeps?
of many, many people from every corner of theFortunately for me, I live in Canada. 95% of
planet, mostly trying to sell things to each other.Canadians live within a stone's throw of the US
That is because when you work from home,border. (They are all folks, by the way.) So we
Planet Earth is your office...and theirs, too.officially learn to spell and to count the way the
For instance, would you believe that a man in theBritish do (but they are still not peeps).
Ukraine delivers the local weather forecast fromNevertheless, Americanisms sneak across the
Sydney to Chicago through his website at ? Soborder by osmosis, perhaps due to an attack dog
much for sticking your head out the window.budget shortfall at the illegal aliens department. At
I have a client in the UK who sells ball bearingsleast I'll know what a mile is – it's that thing
through his site at to every country in the world ...people want to take when I give them an inch.
except the UK, of course. Doesn't that make theAnd what about currency? I make it simple. I use
local hardware store redundant?US dollars, because that really is the currency of
Office Politics in the Global Officethe Internet. But I also accept Paypal payments,
My clients live on almost every continent, and theso anybody can input their favorite currency and
only thing that occasionally gets in the way ofout pops US dollars on my end. I wish more
seamless communication are time-zonepeople would do that. I could use more dollars.
differences. (If Columbus would have minded hisIf none of that phases you, consider time zones.
own business, we wouldn't face even thatJust as a client in Australia is waking up, your
challenge!)client in the United States is going to bed. And
What's more, my clients are not alwayshow will they reach you when you are not in the
English-speaking, and neither are all of my clients'office. Tools like email to phone services ( )can
websites. Can you sayhelp. So can insomnia.
netzwerküberwachungservice? I do searchNobody twenty years ago would have imagined
engine optimization in four languages - English,that you and I could sit at home and type words
French, Spanish and German - which tells youinto a TV screen to make a comfortable living.
something about the global office in which someWelcome to my office – Planet Earth.
of my clients sit.