| | | | | - Company promotes cause with sophisticated |
| - Company promotes cause with sophisticated | | | | track-and-trace application built on its M2M cloud |
| track-and-trace application built on its M2M cloud | | | | platform, using an Enfora Mini MT edge device |
| platform, using an Enfora Mini MT edge device | | | | with a Wyless SIM card, - |
| with a Wyless SIM card, - | | | | FOXBORO, Mass., Aug. 4 /PRNewswire/ |
| FOXBORO, Mass., Aug. 4 /PRNewswire/ | | | | — Axeda Corporation is using its |
| — Axeda Corporation is using its | | | | award-winning M2M technology to support one of |
| award-winning M2M technology to support one of | | | | its own employees this weekend as she cycles to |
| its own employees this weekend as she cycles to | | | | raise money for cancer research. Leslie Baker, the |
| raise money for cancer research. Leslie Baker, the | | | | inspiration for the "Where is Leslie?" application: |
| inspiration for the "Where is Leslie?" application: | | | | an Axeda technical support engineer who will ride |
| an Axeda technical support engineer who will ride | | | | in honor of her late father. |
| in honor of her late father. | | | | "When my colleagues heard about my |
| "When my colleagues heard about my | | | | participation in Pan-Mass they started |
| participation in Pan-Mass they started | | | | brainstorming about the different ways that they |
| brainstorming about the different ways that they | | | | could lend support to the cause," said Baker. "Out |
| could lend support to the cause," said Baker. "Out | | | | of those sessions came an idea to use our |
| of those sessions came an idea to use our | | | | technology to draw attention to the ride." |
| technology to draw attention to the ride." | | | | A Flash application integrated with the Axeda® |
| A Flash application integrated with the Axeda® | | | | Platform, the Where is Leslie? application tracks |
| Platform, the Where is Leslie? application tracks | | | | Leslie along the 192-mile route across |
| Leslie along the 192-mile route across | | | | Massachusetts. An Axeda developer built the |
| Massachusetts. An Axeda developer built the | | | | application in less than a week using the Axeda |
| application in less than a week using the Axeda | | | | Platform's advanced rules engine, geofence |
| Platform's advanced rules engine, geofence | | | | capabilities, and Axeda Custom Objects. |
| capabilities, and Axeda Custom Objects. | | | | Using an Enfora Mini MT edge device with a |
| Using an Enfora Mini MT edge device with a | | | | Wyless SIM card, the application sends |
| Wyless SIM card, the application sends | | | | latitude-longitude data to the Axeda Platform, |
| latitude-longitude data to the Axeda Platform, | | | | leveraging its location-based services to determine |
| leveraging its location-based services to determine | | | | Leslie's exact location at any point during the ride. |
| Leslie's exact location at any point during the ride. | | | | The application, available from the Axeda |
| The application, available from the Axeda | | | | Developer Connection site also: |
| Developer Connection site also: | | | | - Integrates with Twitter using Axeda Expression |
| - Integrates with Twitter using Axeda Expression | | | | Rules to send tweets as Leslie reaches |
| Rules to send tweets as Leslie reaches | | | | pre-defined milestones by traveling outside of a |
| pre-defined milestones by traveling outside of a | | | | set geofence. |
| set geofence. | | | | - Displays local weather on the course by |
| - Displays local weather on the course by | | | | leveraging Yahoo Web Services to pull weather |
| leveraging Yahoo Web Services to pull weather | | | | data based on zip code. |
| data based on zip code. | | | | - Tracks Leslie's fundraising goal, encouraging |
| - Tracks Leslie's fundraising goal, encouraging | | | | visitors to donate! |
| visitors to donate! | | | | "The Where is Leslie? app literally went from |
| "The Where is Leslie? app literally went from | | | | concept to reality in a matter of days," said Dale |
| concept to reality in a matter of days," said Dale | | | | Calder, president and CEO, Axeda Corporation. |
| Calder, president and CEO, Axeda Corporation. | | | | "This campaign reflects the innovative spirit of our |
| "This campaign reflects the innovative spirit of our | | | | employees as well as the power of our |
| employees as well as the power of our | | | | technology and partner ecosystem. We are very |
| technology and partner ecosystem. We are very | | | | excited to support one of our team members in |
| excited to support one of our team members in | | | | this important fundraising event." |
| this important fundraising event." | | | | More Information |
| More Information | | | | To raise awareness for the Pan-Mass Challenge, |
| To raise awareness for the Pan-Mass Challenge, | | | | Axeda is also giving away a choice of four Boston |
| Axeda is also giving away a choice of four Boston | | | | Red Sox tickets or an iPad to the person who |
| Red Sox tickets or an iPad to the person who | | | | guesses (or comes closest) to Leslie's destination |
| guesses (or comes closest) to Leslie's destination | | | | time. |
| time. | | | | To enter to win: |
| To enter to win: | | | | - Visit Axeda Developer Connection |
| - Visit Axeda Developer Connection | | | | - Access the Where is Leslie? tracking application |
| - Access the Where is Leslie? tracking application | | | | - Submit your estimated time |
| - Submit your estimated time | | | | via Twitter (@WhereIsLeslie), Facebook, |
| via Twitter (@WhereIsLeslie), Facebook, | | | | (Axeda Corporation) or LinkedIn (Axeda |
| (Axeda Corporation) or LinkedIn (Axeda | | | | Connected Products Community) before 10:00 |
| Connected Products Community) before 10:00 | | | | a.m. U.S. EDT on Sunday, August 8th and make |
| a.m. U.S. EDT on Sunday, August 8th and make | | | | sure to include your name and email address in |
| sure to include your name and email address in | | | | your guess! |
| your guess! | | | | |