| When I got my first job in radio in the summer | | | | something like this... "This look at the Upper |
| of 1979, I worked for a tiny station that had just | | | | Westside weather is brought to you by John's |
| 5 full time employees and two part-timers on | | | | Widget store, when you need a widget, think |
| staff. We didn't have a lot of advertisers, but we | | | | John's Widget store on the upper westside..". John |
| used a simple system to get sponsors for our | | | | the sponsor is happy because he has been |
| shows. This method proved valuable because we | | | | associated with a "program" on your station, and |
| had a solid base of advertisers plus an income | | | | your listeners will also appreciate the fact that |
| stream that didn't fluctuate. What we did was sell | | | | John brings them the weather. You will also find |
| program sponsorships. | | | | that by tieing in sponsors with important program |
| Here's what sponsorships can do for your internet | | | | segments on your internet radio station that your |
| radio station 30 years later. Sponsors provide a | | | | listeners wil listen longer and will not look at |
| solid income and are easier to sell than just selling | | | | sponsors like they do advertisers on regular AM |
| 'spots' on your station. The problem with AM and | | | | & FM stations. |
| FM stations, and the problem you can find with | | | | No matter what you broadcast on your station, |
| your station is when selling advertising, you | | | | you must relate with your listeners so they will |
| frequently run into businesses that want to know | | | | continue to listen. By making advertisers into |
| how many listeners you have. Not necessarily | | | | sponsors, you connect them with your listeners |
| how dedicated your listeners are, but how many. | | | | and that means that when your listeners make |
| By selling sponsorships, you take something that | | | | purchases, they will feel an emotional tie to the |
| isn't tangible (air time) and make it tangible. | | | | business that sponsors their favorite internet radio |
| Here's how: instead of selling air time, selling | | | | station. That means you win with money from |
| programs. That way, when you talk to sponsors | | | | advertisers, the advertiser wins by becoming a |
| you can tell them they can sponsor the weather | | | | sponsor, and your listener wins by having a new |
| forecast for "x" amount and that means that | | | | trusted source to purchase from. |
| when you do your weather forecast, it will start | | | | |