| British tour operators have been preparing for | | | | But with the British taking holidays at home this |
| poor summer sales figures for traditionally popular | | | | year and being disappointed with the weather, |
| holidays in Majorca and other areas of Spain, but | | | | there is a good chance that the number of people |
| an awful summer for the weather in the UK has | | | | taking holidays in Majorca in 2010 will improve as |
| led to a pick up in holiday bookings, rescuing what | | | | people return to their old haunts - especially if the |
| could have been the worst year for a long time | | | | economy picks up. |
| for overseas travel. | | | | Happily for the island the number of German |
| The wash-out in Britain has been so sustained | | | | people taking their holidays in Majorca this year |
| that those tourists who hadn't booked by the | | | | hasn't fallen nearly as much as the British market |
| time the summer holidays arrived often changed | | | | - and with the German economy officially coming |
| their original plans for a UK holiday to one abroad | | | | out of recession recently it will help the holidays in |
| - and Majorca has benefitted from a late surge in | | | | Majorca industry should the British market fail to |
| holiday bookings from British families anxious to | | | | improve in 2010. |
| get some sun before facing the winter back | | | | How many people do visit the island in 2010 |
| home. | | | | doesn't just depend upon the economy overall |
| Compounding the dilemma many families have | | | | and how secure they feel in their jobs, but the |
| faced over whether to holiday at home in the UK | | | | strength of Sterling against the Euro is also an |
| or to take one in Majorca has been that so many | | | | important factor. A couple of years ago a |
| weather forecasts have been wrong - even | | | | thousand pounds spending money would buy |
| weather forecasts for 24 hours or less away. | | | | nearly fifteen hundred Euros, but currently British |
| Meanwhile the weather in Majorca has been | | | | tourists would be lucky to get close to twelve |
| consistently good, and while the British weather | | | | hundred Euros given the state of the British |
| forecast has been unreliable, it's a little easier for | | | | currency. |
| Majorca as the summer has been exactly what | | | | In recent years there has been a trend away |
| people expect with sunshine and good | | | | from staying in a hotel to villas, but recently this |
| temperatures - and a look at a Majorca weather | | | | trend has reversed back in favour to the hotels in |
| forecast has been enough for many to leave the | | | | Majorca among British tourists, as all inclusive |
| rain behind for a holiday in Majorca. | | | | packages cut down costs and less spending |
| But despite the late surge from tourists opting for | | | | money is needed. Not such good news of course |
| an overseas holiday instead of one at home, | | | | for the independent bars and restaurants which |
| most estimates within the travel industry suggest | | | | many holidaymakers would frequent during better |
| a near 20 per cent fall in the number of Britons | | | | times, but something the hotels in Majorca are |
| taking a holiday in Spain this summer, due to the | | | | quite happy to see. |
| fragile state of the British economy and worries | | | | The future for tourism in Majorca is good - the |
| over job losses. | | | | island has a successful and active tourism board |
| It could be a while before the number of | | | | that actively promotes the virtues of the island as |
| holidaymakers visiting Majorca returns to levels | | | | a holiday destination in a co-ordinated way |
| seen in the last few years as one leading tour | | | | compared to some other areas, and moves with |
| operator has just reported that their winter | | | | the times by for example creating cycle tracks |
| bookings are down 17 per cent on last year - and | | | | for the more eco-friendly holidaymaker as well as |
| in recent years there have been more people | | | | having the traditional reasons for a holiday - great |
| taking holidays in Majorca in the winter months - | | | | beaches, hotels and a friendly people. |
| often for three day visits - as cheap flights to | | | | The island will be hoping it's enough to tempt |
| Majorca make it more affordable. | | | | British holidaymakers back in 2010. |
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