| Gas stations heading the push forward for a digital | | | | advertising medium, and it is also gives the |
| signage revolution, ensuring that each on site | | | | consumer something to do whilst filing their car. |
| convenience store can survive the recession. We | | | | You can select the area you want to target as |
| all hear that people are hungry for information, | | | | these systems offer local, regional or national |
| sports news and the like; this is one of the main | | | | coverage, all you need to do is set out who you |
| reasons why gas station TV channels are so | | | | want to target. |
| popular, as they blend in advertisements in to the | | | | These pump toppers are manufactured from |
| news slots or weather updates. This way of | | | | steel and accommodate 2 LCD televisions or |
| marketing is called the Captive Audience | | | | displays at a viewable angle back to back, with a |
| Marketing, yes because you are captive only for | | | | media player located between the two displays. |
| three to five minutes whilst filling your car, so | | | | The media player can have either a wireless or |
| these TV channels can sell to you the in-store | | | | hardwired connection into the data network of |
| merchandise. | | | | the gas station utilising the existing category 5e |
| When you have been driving past gas stations in | | | | data cabling already there or wireless technology. |
| America and Australia you will probably have seen | | | | From here the content can be updated at pre set |
| these units, they are a small scale version of a | | | | times taking the stress out of updating the |
| digital signage billboard, sat atop the gas pump, | | | | content for convenience store operators and |
| (hence the name gas pump toppers). Many TV | | | | owners. |
| stations are specialised in offering this sort of | | | | |