| In the digital signage industry of late, there has | | | | the digital signage deployment at the station as |
| been a huge buzz about digital signage spreading | | | | well as the maintenance. |
| to the petrol pumps, as this is an industry that | | | | The digital signage system allows the screen to |
| has existing customers but they have been | | | | be split in to sectors, different in size and shape, |
| missing out on add on sales - read on. | | | | these can be split for example; one for local |
| When you go to fill your car up at the pumps, | | | | weather, new, RSS feeds as well as video |
| you can be their for 5 to 10 minutes depending | | | | promotions for either in-store products or local |
| on how much gas you are putting into your | | | | businesses. |
| vehicle, with literally nothing to do, with the | | | | Digital signage is replacing the laminated placards |
| deployment of digital signage on to the forecourt | | | | with forward thinking operators, however there is |
| we can all be entertained during this "waiting | | | | one consideration as these systems can be |
| period" and the advertiser will have our full | | | | switched to allow audio or not, the court is out on |
| attention because there is nothing else to capture | | | | this as some people enjoy the video but find the |
| it! | | | | audio annoying as well as feel that it is an invasion |
| Some gas stations promote their in-store | | | | of privacy. |
| merchandise using this method and it has been | | | | A solution may be to offer a pump user the |
| proven to increase profitability that is measurable, | | | | option to press a button that mutes the audio if |
| this is the first revenue stream. Some smart gas | | | | they do not wish to listen, but want to watch the |
| station owners have realized the opportunity and | | | | video, this way the user has full control of what |
| have sold advertising space to local businesses, | | | | he or she hears. |
| creating another revenue stream that pays for | | | | |