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Most employees in this industry work in clean,CDs are used only as backups in case of a
comfortable surroundings in broadcast stationscomputer failure. Announcers and disc jockeys
and studios. Some employees work in theneed a good speaking voice; the latter also need
production of shows and broadcasting while othera significant knowledge of music.
employees work in advertising, sales, promotions,Program directors are in charge of on-air
and marketing.programming in radio stations. Program directors
Television news teams made up of reporters,decide what type of music will be played,
camera operators, and technicians travel insupervise on-air personnel, and often select the
electronic news-gathering vehicles to variousspecific songs and the order in which they will be
locations to cover news stories. Although suchplayed. Considerable experience, usually as a disc
location work is exciting, some assignments, suchjockey, is required, as well as a thorough
as reporting on military conflicts or naturalknowledge of music.
disasters, may be dangerous. These assignmentsNews-related occupations. News, weather, and
may also require outdoor work under adversesports reports are important to many television
weather conditions.stations because these reports attract a large
Camera operators working on such news teamsaudience and account for a large proportion of
must have the physical stamina to carry and setrevenue. Many radio stations depend on
up their equipment. Broadcast technicians onup-to-the-minute news for a major share of their
electronic news-gathering trucks must ensure thatprogramming. Program production staff, such as
the mobile unit's antenna is correctly positioned forproducers and announcers, also work on the
optimal transmission quality and to preventproduction of news programs.
electrocution from power lines. Field serviceReporters gather information from various
engineers work on outdoor transmittingsources, analyze and prepare news stories, and
equipment and may have to climb poles orpresent information on the air. Correspondents
antenna towers; their work can take place underreport on news occurring in U.S. and foreign cities
a variety of weather conditions. Broadcastin which they are stationed. Newswriters write
technicians who maintain and set up equipmentand edit news stories from information collected
may have to do heavy lifting. Technologicalby reporters. Newswriters may advance to
changes have enabled camera operators also topositions as reporters or correspondents.
fulfill the tasks of broadcast technicians, operatingBroadcast news analysts, also known as news
the transmission and editing equipment on aanchors, analyze, interpret, and broadcast news
remote broadcasting truck. News operations,received from various sources. News anchors
programming, and engineering employees workpresent news stories and introduce videotaped
under a great deal of pressure in order to meetnews or live transmissions from on-the-scene
deadlines. As a result, these workers are likely toreporters. Newscasters at large stations may
experience varied or erratic work schedules,specialize in a particular field. Weathercasters, also
often working on early morning or late eveningcalled weather reporters, report current and
news programs.forecasted weather conditions. They gather
Sales workers may face stress meeting salesinformation from national satellite weather
goals. Aside from sometimes erratic workservices, wire services, and local and regional
schedules, management and administrativeweather bureaus. Some weathercasters are
workers typically find themselves in antrained atmospheric scientists and can develop
environment similar to any other office.their own weather forecasts. Sportscasters, who
For many people, the excitement of working inare responsible for reporting sporting events,
broadcasting compensates for the demandingusually select, write, and deliver the sports news
nature of the work. Although this industry isfor each newscast.
noted for its high pressure and long hours, theAssistant news directors supervise the
work is generally not hazardous.newsroom; they coordinate wire service reports,
Occupations at large broadcast stations andtape or film inserts, and stories from individual
networks fall into five general categories: Programnewswriters and reporters. Assignment editors
production, news-related, technical, sales, andassign stories to news teams, sending the teams
general administration. At small stations, jobs areon location if necessary.
less specialized, and employees often performNews directors have overall responsibility for the
several functions. Although on-camera or on-airnews team made up of reporters, writers,
positions are the most familiar occupations ineditors, and newscasters as well as studio and
broadcasting, the majority of employmentmobile unit production crews. This senior
opportunities are behind the scenes (table 1).administrative position entails responsibilities that
Program production occupations. Most televisioninclude determining what events to cover, and
programs are produced by the motion picture andhow and when they will be presented in a news
video industry; actors, directors, and producersbroadcast.
working on these prerecorded programs are notTechnical occupations. Employees in these
employed by the broadcasting industry.occupations operate and maintain the electronic
Employees in program production occupations atequipment that records and transmits radio or
television and radio stations create programs suchtelevision programs. The titles of some of these
as news, talk, and music shows.occupations use the terms "engineer," "technician,"
Assistant producers provide clerical support andand "operator" interchangeably.
background research; assist with the preparationRadio operators manage equipment that regulates
of musical, written, and visual materials; and timethe signal strength, clarity, and range of sounds
productions to make sure that they do not runand colors of broadcasts. They also monitor and
over schedule. Assistant producers also maylog outgoing signals and operate transmitters.
operate cameras and other audio and videoAudio and video equipment technicians operate
equipment.equipment to regulate the volume, sound quality,
Video editors select and assemble pretaped videobrightness, contrast, and visual quality of a
to create a finished program, applying sound andbroadcast. Broadcast technicians set up and
special effects as necessary. Conventional editingmaintain electronic broadcasting equipment. Their
requires assembling pieces of videotape in a linearwork can extend outside the studio, as when
fashion to create a finished product. The editorthey set up portable transmitting equipment or
first assembles the beginning of the program, andmaintain stationary towers.
then, works sequentially towards the end. NewerTelevision and video camera operators set up and
computerized editing allows an editor tooperate studio cameras, which are used in the
electronically cut and paste video segments. Thistelevision studio, and electronic news gathering
electronic technique is known as nonlinear editingcameras, which are mobile and used outside the
because the editor is no longer restricted tostudio when a news team is pursuing a story at
working sequentially; a segment may be movedanother location. Camera operators need training
at any time to any location in the program.in video production as well as some experience in
Producers plan and develop live or tapedtelevision production.
productions, determining how the show will lookMaster control engineers ensure that all of the
and sound. They select the script, talent, sets,radio or television station's scheduled program
props, lighting, and other production elements.elements, such as on-location feeds, prerecorded
Producers also coordinate the activities of on-airsegments, and commercials, are smoothly
personalities, production staff, and other personnel.transmitted. They also are responsible for
Web site or Internet producers, a relatively newensuring that transmissions meet FCC
occupation in the broadcasting industry, plan andrequirements.
develop Internet sites that provide news updates,Technical directors direct the studio and control
program schedules, and information about popularroom technical staff during the production of a
shows. These producers decide what will appearprogram. They need a thorough understanding of
on the Internet sites, and design and maintainboth the production and technical aspects of
them.broadcasting; this knowledge often is acquired by
Announcers read news items and provide otherworking as a lighting director or camera operator,
information, such as program schedules andor as another type of broadcast worker.
station breaks for commercials or public serviceNetwork and computer systems administrators
information. Many radio announcers are referredand network systems and data communications
to as disc jockeys; they play recorded music onanalysts design, set up, and maintain systems of
radio stations. Disc jockeys may take requestscomputer servers. These servers store recorded
from listeners; interview guests; and comment onprograms, advertisements, and news clips.
the music, weather, or traffic. Most stations nowAssistant chief engineers oversee the day-to-day
have placed all of their advertisements, soundtechnical operations of the station. Chief engineers
bites, and music on a computer, which is used toor directors of engineering are responsible for all
select and play or edit the items. Technologicalof the station's technical facilities and services.
advances have simplified the monitoring andThese workers need a bachelors' degree in
adjusting of the transmitter, leaving disc jockeyselectrical engineering, technical training in broadcast
responsible for most of the tasks associated withengineering, and years of broadcast engineering
keeping a station on the air. Traditional tapes andexperience.