| My neighbor Cal Jones is one of those people who | | | | since he did. |
| does not like having his private space invaded by | | | | Mr. Jones found something wonderful that night. |
| marketers. Any kind of direct mail received is | | | | Not only did he find a "How To" video on the |
| immediately tossed in the trash to the dismay of | | | | treatment for eradication, he also found a |
| Mrs. Jones. He pushes the mute button or flips the | | | | company that sells the material needed to do the |
| channel whenever a television commercial comes | | | | job properly. |
| on. Cal has never signed up for email updates in | | | | Video marketing has boomed the last couple of |
| his life and according to him, never will. I will not | | | | years with more and more businesses using video |
| repeat what his opinion is on SMS texts. Yet the | | | | as a way to showcase their products and |
| man cannot say enough wonderful things about | | | | services. When Cal wanted to buy a new |
| video marketing. | | | | backpack he did his research online as usual. He |
| Like a lot of the 100 million people who visit | | | | ended up buying a particular model because the |
| YouTube a day, Cal Jones enjoys the prospect of | | | | manufacturer's site offered videos on the |
| watching a video instead of reading about... well | | | | features of the pack, what types of accessories |
| about anything. If he could video data stream all | | | | can be attached and even one on how to adjust |
| his news and shopping options onto his computer, | | | | the pack for the best fit. To Cal those videos |
| he would. It wasn't always that way though. At | | | | showed the company knew their business. |
| one time my exterminator neighbor thought a | | | | As a media tool, video marketing is only limited by |
| place like YouTube was for kids. Not any longer. | | | | the imagination. All types and sizes of businesses |
| One day during the course of doing his job, Cal | | | | can benefit by using video to promote a product, |
| came across a bug he had never seen before. | | | | display a testimonial or even publicize a "How To" |
| Evidently his client had taken a trip overseas and | | | | series on a website. Linking your videos to a place |
| brought the insect back in a suitcase. Now the | | | | like YouTube, Vimeo, Facebook and Twitter |
| poor man's house was being overrun. Cal was at | | | | increases SEO. |
| a loss how to treat for the infestation. He took a | | | | Cal and his family have become proponents of |
| sample of the creature home with him intending | | | | video marketing. He has even convinced the Oak |
| to do some research on it. Cal was able to find | | | | Hill neighborhood HOA to promote our annual 4th |
| out what kind of insect it was by searching online, | | | | of July extravaganza. Ticket sales are currently |
| but not how to get rid of it. That night he was | | | | up 32%. |
| talking to his sister and told her about his dilemma. | | | | As with the rest of the neighborhood, I am |
| She suggested going to YouTube and typing in a | | | | attempting to keep up with the Joneses. Earlier I |
| search for it. When he laughed at her, his sister | | | | found a video on how to cool a house more |
| warned him not to scoff at the idea until he tried | | | | efficiently. Let's hope it's helpful. The weekend |
| it. | | | | weather forecast is sunny and in the high 90's. |
| Life in the neighborhood hasn't been the same | | | | |