| The local weatherman stood in front of the map | | | | The media also uses different facts to feed this |
| of the mid Atlantic region. The temperature | | | | deception. |
| graphic showed a massive cold air mass to the | | | | It's the fall of 2007. The national weather map |
| north, and seasonal temperatures in the local area. | | | | shows two temperature extremes; the west |
| He stepped back and pointed to the high pressure | | | | under a cold block, and the east under a warm air |
| coming in from the west. | | | | mass. The caption read: "The west goes through |
| "This high pressure system, rotating clockwise, is | | | | wintry weather while the East sees record |
| dragging cold Canadian air our way, dropping our | | | | breaking heat." |
| temperatures to well before normal!" The | | | | Both statements were factual, but this statement |
| weatherman motioned the clockwise rotation. | | | | would've also been true: "The west sees record |
| Then, with the length of his arm, swept through | | | | breaking cold and snows while the east goes |
| and motioned as if he was personally dragging | | | | through summer like weather." |
| cold air to our area. | | | | The country saw record breaking hot and record |
| "But you'll be waking up to a very mild start of | | | | breaking cold weather that day. In any given day, |
| the week come Monday!" Right then, a display of | | | | some weather station is reporting a record low, a |
| the upcoming week's weather came up. The | | | | record high, a record high minimum, and a record |
| weatherman forecasted above average | | | | low maximum. The caption left the fact out that |
| temperatures. | | | | the west was setting record low temperatures, |
| What the weatherman left out spoke volumes. | | | | and replaced it with another fact; it was going |
| This high pressure system tracked eastward. | | | | through wintry conditions. |
| Once it moved east and out to sea, its clockwise | | | | The media's goal was to bias the audience toward |
| rotation kicked warm air from the sub tropics into | | | | man made global warming. |
| our area. The weatherman didn't project this | | | | The caption would've been bias free had it read |
| system, or its affects, to explain the following | | | | as follows: "Record breaking cold in the west and |
| week's above average temperatures. | | | | record breaking heat in the east" or "Wintry |
| In another reporting, the weather graphic showed | | | | weather in the west and summer like weather in |
| a high pressure system to the east. Yet, the | | | | the east." |
| weatherman offered no explanation to the high | | | | Weather isn't the only area where the media |
| pressure's clockwise rotation kicking subtropical air | | | | plays with words to influence public opinion. But it's |
| our way. We were going through another set of | | | | easier to show media bias when it comes to |
| mild weather days. | | | | talking weather. The facts are readily available, |
| The idea behind this was to bias the audience into | | | | people experience weather, and this topic unites |
| thinking that cooler than normal air were natural | | | | people who'd normally be divided on other issues. |
| anomalies. Leaving the high pressure system | | | | Once you have their ears on media bias in this |
| effects out biased the audience toward man | | | | area, it's easier to show them media bias in other |
| made global warming. | | | | media areas. |