| What is Premium SMS? | | | | early days, people were not able to download ring |
| It is the entertainment or informative messages | | | | tones from any source. But now any one can |
| delivered by service providers to mobile phones. | | | | download ring tones and other needed information |
| Such SMS cost a particular amount as service | | | | from related source via premium SMS. Significant |
| charge. Premium short messages are used to | | | | scenarios using value added SMS include P2P |
| provide digital content like financial information, | | | | (person to person SMS), P2A and A2P (person to |
| news alerts, ring tones and logos. The first | | | | application and application to person), to download |
| premium text message through SMS was the | | | | ring tones and caller back tones, download games, |
| paid downloadable ring tones. In its initial days only | | | | other upcoming services like mCommerce and |
| Nokia mobile phones could the feature to accept | | | | mRadio. Examples for SMS value added services |
| such ring tones. But developments in technology | | | | include; |
| have improved the telecommunication medium. | | | | - Horoscope and physical lines |
| Now all branded phones accept premium rate | | | | - Voting lines for competition shows or television |
| SMS. | | | | shows |
| Value added Services using SMS | | | | - Weather services |
| These are the services offering differentiation and | | | | - Chat and dating services |
| the skill for mobile operators to bill a premium | | | | - Corporate applications and exam result hot lines |
| price. Value added services are not like basic | | | | - Fax back and ring tone services |
| services as it adds value to the total service | | | | Potential revenue via premium SMS |
| offering. These services stimulate the incremental | | | | SMS in these days is not used only to send |
| demand for basic services. Telecommunications | | | | entertaining text messages. It is also used to |
| value added services include non voice | | | | deliver informative, technical and value added |
| sophisticated messaging services like MMS, SMS, | | | | services. This SMS strategy yields outstanding |
| UM, MIM and other wireless data services rooted | | | | revenue as it charges particular amount for the |
| on wireless data bearer devices like GPRS, WLAN, | | | | message sending. SMS value added services |
| WAP, 1xRTT etc. Mobile value added services | | | | works more efficiently in UAE. The premium SMS |
| also comprises voice based services like WDA | | | | business in UAE is a flourishing and throbbing |
| and PTT. | | | | corporate industry. If you are the beginner in your |
| Scenario of Value Added SMS | | | | field, take advantage of premium SMS. It works |
| Value added SMS is used to bring ease and | | | | honestly and effectively than any other marketing |
| comfort while using mobile phone applications. In | | | | techniques. |