The Spring 2010 Men's Executive Trend Report

Spring is just around the corner and it's time forwardrobe collection because it is a timeless style
every businessman to think about a wardrobethat you can wear for years without looking
update. Top level executives understand thedated. If it's a 2-button sport coat you need to
importance of investing in a few fashionableadd to your executive collection, shop for a navy,
pieces each season to keep their professionalgrey, or black color because they will offer
images on the cutting edge - and that is especiallygreater versatility.
true in these challenging times. Buying just theWhen you head off to the stores for a few
right items can enhance your entire wardrobetailored basics you should shop for tropical wools,
without deflating your wallet. More importantly, alightweight Italian wools, or a luxury blend of wool,
few carefully selected pieces will set you apart insilk, cotton, and linen. These fabrics have a
a way that exudes confidence and success duringbeautiful drape for a dressier look. Any of these
this difficult economy - and those are valuablewill be ideal for the man who wants to be elegant
attributes that make a strong positive impressionand feel cool and comfortable at work. Depending
on board room decision makers and clients.on your position, your industry, and your business
I recently reviewed all the current men's fashionculture, you may be able to go with the traditional
magazines, browsed around on GQ.com, andformal suit - but nothing says you mean business
peeked at the new spring collections inlike a gorgeous jacket!
department stores and finer men's specialty2) Dress Shirt Style
shops. While taking style notes and highlightingDesigners this season are taking their clues from
emerging trends, I distinguished between thethe weather report. As we finally thaw out from
professionally polished looks and the high fashiona long winter and start enjoying more blue skies,
menswear runway items - which are way tooyou'll also see beautiful blues on the racks and
dramatic for today's business wardrobe. Then Ishelves - especially in sky-colored herringbone and
distilled it all down for the man who wants achecked styles for dress shirts. If you have blue
distinct fashion style and statement that buildseyes, you will definitely want to wear blue to
trust and credibility in the business arena.highlight that asset and give your eyes a larger
Here is my advice on the latest colors, prints, andand brighter appearance. You will also see softer
top five trends that every businessman shouldcolors in this spring's professional shirts - like
watch for this season and incorporate into hislavender, soft gray, and muted black and white
wardrobe and personal image:tones.
Spring into the Power Spectrum3) Tie Your Image to Your Brand
This season the spectrum of power colorsPrinted ties are the big new trend and will be in
revolves around neutrals like navy, gray, pewter,every store this spring. They have accents colors
olive, tan, black, and white. Most men alreadyin luscious new shades like greens, sky blue, pink,
have plenty of black in their closets, so to standyellow, navy, and camel. Experiment with these to
out in style and be more memorable take agive your neutral-colored suits a focal point of
break from dreary old black and step intoadded texture and color. Shop for patterns like
springtime with a colorful new palette. Start bypaisley, medallion, stripes, lattice, and grid design
adding a suit or new sport coat in colors likeprints - and find one or two that really resonate
charcoal gray, navy or tan. Many of my high levelwith you. A tie is a great way to exude fashion
clients love to elegantly project a look offlair and communicate your personal and
"selectively famous" for their target markets -professional brand, and ties are the main way for
especially those specializing in fields like finance,a well-dressed man to express his authentic style.
banking, and law. If this is the kind of visual brand4) Fine-Gauge Knit Shirts & Sweaters
image you want to embrace, consider wearingEntertaining a prospective client out on the golf
monochromatic tones from head to toe. Thatcourse next month? You will want to dress to
means pick a color, and then add various shadesimpress by showing up in style in a new
of that same color in different degrees andfine-gauge polo or golf shirt. You may not be
intensities. But remember to add some texture toready to retire, but consider retiring last year's
this particular look so you appear sophisticatedknit shirts. They don't last through more than a
and nuanced - not boring. Try wearing a navyseason or two of laundering and dry cleaning
suit, for example, with a light-blue herringbonebefore they start to lose their shape and color.
dress shirt. Then top it off with a paisley tie thatReplace them with this spring's fresh selections to
sports three different shades of blue.add a little color to your resort wear or smart
Want a pop of color for your business casualbusiness casual wardrobe. Many knits this season
wardrobe or feel like adding some brighter colorsare in bright tones like lime green, navy, and
to wake up your necktie collection? Add a dashorange. But if you love a softer look, opt for the
of brighter shades like green, yellow, pink, or bluenew colors of baby blue, pink, or dove gray.
- if you resonate with those colors and they feelAnother idea for your smart casual look is to add
like an authentic complement to your overall stylea new cardigan - but not your daddy's sweater.
and professional work image.Go instead for a modern interpretation of the
Stamp Out Boredom with a 2010 Printenduring cardigan classic for a stylish new way to
Sometimes men become bored wearing solidlayer when the weather is a little chilly. A
shirts every day for work and casual dress. Butlightweight fine cotton fabric should always be
this season you will have your choice of lots ofyour first choice, and you can layer it over a
fresh new prints to help you springgreat checked sport shirt. Pair those up with
fashion-forward in 2010. Choose a few subdueddress trousers, a smart looking belt, and suede
prints to add to your tailored haberdashery lookslip-on shoes. When you dress this way in triple
while you give your suit, sport coat, or casuallayers you add polish and credibility to your
attire greater versatility and comfort. Look forpresence. But we aren't looking to add bulk and
new interpretations of classic prints includingpounds, so stay clear of that heavier-weight bulky
windowpane, multi-striped, checks, and gingham.sweater. It will only add visual volume to drag
The new checked shirt is really capturing thedown your springtime image.
spotlight this season. While we will of course still5) Neutral Suede Shoes
see tried and true striped shirts, they will not beMany finely crafted men's suede shoes in neutral
as important in 2010 as they were in years past.shades - that can be worn with lighter neutral
So a wonderful and inexpensive way to addfabrics and colors - will appear in stores as we
some fashion flair - and draw the viewer's eye upmove into spring and summer. Most of the top
to your face, which is your main communicationdesigners offer these in both lace-up and slip-on
center - is to check out some new checks. Here'sstyles. If you already have a great shoe collection,
a tip: If you are on the heavy side, you will wantthis could be the one new item to add this season
to look for smaller, more subtle checks, becausefor your business casual wardrobe. Or wear them
these do not make you appear heavier like thefor casual elegant evenings out on the town. You
bigger and bolder ones may. Or skip the trendywill discover that these neutral-toned suede shoes
checks completely and wear a beautiful stripedcome in buttery soft colors like oatmeal, tan, and
shirt, because the vertical lines help to visuallylight gray - and they are a great way to add
slenderize your torso.some soft but textured style to your professional
Top 5 Must-Haves for Menlook. Every woman notices a man's shoes - so
1) Tailored Suits and Sport Coatsthis might just be your big step in the right
We are seeing the return of the double-breasteddirection heading into spring.
suit and sport coat this season in navy, soft gray,As a professional image consultant I am always
charcoal gray, or the classic pinstripe. It's great tolooking for innovative tips I can use to advise my
see this old classic style reemerge, but rememberclients on ways to spot 2-3 trends each season
that with a double-breasted jacket it only looksto work into their wardrobes. My recommendation
top-notch when you keep it buttoned. Take thatto you is this: every trend, every season, is not
into account and consider whether or not you'll befor every man. Your professional presence
wearing it during the warmer weather, and alsoprojects your self-brand if you are an
factor in the scale of your frame and physique -entrepreneur - and your corporate brand if you
because you may look and feel your best in theare a top level executive. Incorporate a few of
new 2-button style.these springtime fashion suggestions into your
The 2-button suit or sport coat is very stylish thiswardrobe to project a new look that conveys a
season. While the new slim cut is best left for themodern edge with a fresh perspective. That's
trailblazer executives, you will find that the classicexactly what your clients and colleagues are
2-button suit is available in many other silhouettes.looking for in this new decade.
This type of suit is a great choice for your